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The role of the German National Tourist Board (GNTB)

The GNTB is the national organisation with responsibility for marketing Germany as a travel destination. It works on behalf of the Federal German government to promote Germany's diverse range of attractions in key markets all over the world and has the following two main objectives:

• to enhance the positive image of Germany as a travel destination in Germany and abroad
• to increase the volume of tourist traffic to and within Germany.

By providing a common platform for showcasing the broad range of tourism products and services on offer, the GNTB is playing an important role in the promotion of Germany as a travel destination on the international market. Its activities include the development of new marketing strategies and concepts based on specific themes, events and attractions and also bringing together and optimising the diverse marketing activities of partners in the German travel industry. It also takes an active role in the form of far-ranging sales activities in new growth markets. In this respect, the GNTB relies on its close collaboration with the German travel industry, partners from commerce and trade associations.

Sales network

The GNTB is present around the world with 29 foreign representative offices and sales agencies. They form the basis of sales activities and ensure that the Travel Destination Germany "brand" becomes well known in as many parts of the world as possible. Cooperation agreements and the pooling of resources are the way forward in this area. Apart from the GNTB's 11 own representative offices, the sales network abroad also encompasses 18 marketing agencies with partners such as Deutsche Lufthansa AG and the Federation of German Chambers of Industry and Commerce (DIHK). There are plans to continuously extend the sales structure in growth markets within the constraints of the budget.